CNA938 Rewind - Sailing into a new market: Cruises see more first-timers aboard
From Disney’s strong debut in Singapore to a wave of first-time cruisers, the region’s appetite for experience-led travel is growing. But long-term success will depend on maintaining confidence as the market scales. Andrea Heng and Hairianto Diman look at what’s driving the surge and how sustainable the sector is with Dr Guy Llewelyn, Academic Director and Assistant Professor at EHL Campus Singapore
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12 min