In Southeast Asia, S’poreans least satisfied with data allowances in mobile plans: Deloitte
Less than one third of Singaporean respondents are satisfied with current data allowances in mobile plans. Source: Deloitte
SINGAPORE — Singaporeans are the least satisfied with data allowances in mobile plans and are least willing to use mobile-based payment solutions in Southeast Asia, according to Deloitte’s latest Global Mobile Consumer Survey (Southeast Asia edition).
Compared to respondents from other countries, less than one-third of Singaporean respondents are satisfied with current data allowances in mobile plans.
On the flipside, Singaporeans are the most satisfied with their Internet speeds on their mobile phones at 59 per cent, followed by Malaysians (51 per cent). Singaporean respondents also have the highest percentage of 4G users (48 per cent). Malaysians are next at 38 per cent.
The survey also found that Singaporean respondents are least keen on using mobile in-store payment solutions.
Just slightly more than half said they are willing to, compared to 68 per cent and 78 per cent in Indonesia and Malaysia respectively.
Other findings of the survey include Singaporeans’ preferences and behaviours for mobile technology, including choice of mobile operator, app downloads and mobile usage.
Almost half (46 per cent) of Singaporean respondents look at their phone screens more than 50 times a day and use their phones most frequently when commuting on public transport.
Network reliability is listed one of the top two reasons for choosing a mobile operator across all Southeast Asia respondents, except for Singaporean respondents, who also cited the availability of 4G/LTE networks as a primary reason.
Across the region, games and social networking (particularly messaging) apps account for the most number of downloads, especially among Malaysian, Singaporean and Thailand respondents. About 70 per cent of those who reported downloading mobile apps download between one to five apps per month.
The survey also found that Instant Messaging (IM) is the most popular messaging tool in Southeast Asian countries, with SMS usage decreasing across the board except for the Philippines. Respondents from the Philippines also prefer to use Facebook Messenger, with the app downloaded 10 times more than WhatsApp and three times more than Skype in the country.
The survey took data from 5000 responses — including individuals living in both rural and urban areas — ranging from 16-24; 25-34; 35-44 years old with an equal male:female ratio, in five Southeast Asian countries. The respondents were made to answer 51 questions on mobile devices and services.
